As a marketing and PR pro, is the onus on you to plug your next event, conference, webinar, or tweetup? No pressure, right? The boss will love you when you’re able to create a buzz in an effective and affordable way using social media. Sure there are the obvious ways of using Facebook and Twitter, but Rich Brooks, president of Flyte New Media, shares ideas on creating hashtags, live blogging, videos, and post-event marketing. — Susan Young