1. Introduction This article introduces interactive web sites and their technology, also sometimes called “Web 2.0” by marketing people. The new capability is that both you and the web site visitors can instantly write into the web site through the web …
Scenario #1: You created your survey, tested it in both Firefox and Internet Explorer web browsers, and found a strange occurrence. When viewing a particular page in Firefox, it displays completely and works perfectly. However, when looking at it in …
Lightroom has more tricks up its sleeve than simple photo fixes such as exposure and contrast. It’s possible to craft images inside Lightroom and, in many ways, the tools in Lightroom make the task easier than it would be in Photoshop …
The convergence of breaking news and social media channels can’t be ignored. Twitter won’t allow it. Citizen journalism is an edgy concept for many trained old-school news reporters like myself. Truth be told, the more often we experience crises that …
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, …
When social media enthusiasts think about promoting their social networks, they usually only do so online in email signatures, website links, and other profile links. But why not take your social networking love offline as well. Here are 10 ways …
If, like (certain) Zoltun staffers, you enjoy words, grammar, and various other nerdy things (print ads from the ‘50s and ‘60s), then you’ll delight in this short video from Merriam-Webster. Just don’t let the jocks in sales catch you watching …
With the popularity of blogs rapidly increasing now is the time to jump on the wagon. This doesn’t mean you have to blog everyday or even have every topic be ground-breaking. What it does mean is that you are getting …
One thing that can be said about human beings is that we are, by and large, creatures of habit. We establish routines, consciously and subconsciously, that help us accomplish tasks or move us more quickly or comfortably through our day. Habits are formed in the design and development community just as they are in nearly every other professional and personal environment, and they serve any number of purposes. In design and development circles, one established habit is seen with the launch of a website or project
Are you marketing with online video yet? Paul Verna, a senior analyst with eMarketer, says instead of pushing advertisements and sales, retailers are providing consumers with video clips, video blogs, and podcasts. “According to Forrester Research, the percentage of the top 50 U.S. online retailers that offer videos on their sites skyrocketed to 68 percent in 2009 from 18 percent in 2008.” Many claim these multiple video platforms are quickly becoming a necessity in the marketplace. — Susan Young
