You may remember my first encounter with Sappi’s The Standard 5. I was instantly smitten by the careful exploration of special effects, custom finishes, and innovative techniques. I longed for the day when I could cradle those spiral-bound pages, …
Ah, the summer internship. It’s where young designers get a chance to ply their craft, meet quick-turn deadlines, work within branding guidelines, and specify Pantone colors. They also get to tackle the unsavory office jobs that no one else wants …
Each year, the Association of Marketing and Communications Professionals presents the Hermes Creative Awards to projects that excel in concept, writing, and design. Zoltun received six Hermes awards for our work in 2011. Keep scrolling for an in-depth look at …
When I first spotted this van ahead of me at a traffic light, I thought my groggy morning brain hadn’t yet caught up with my eyes. But this was no case of the Mondays! Seeing those flagrant spelling errors made …
A few months ago, Kristen Lane, CLO Guild Annual Ball Chair, exploded into the Zoltun studio, filled with fervor for the CLO’s invitation project. She splayed her carefully curated collection of sumptuous vintage travel references over our conference table. Theresa, …
At Zoltun, some of our biggest ideas begin as a few little squiggles on a page. I love technology for executing precise designs, but nothing beats good old-fashioned pencil and paper for getting concepts out of my brain and into …
“Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite, and create a feeling of warmth …
Because if you’re ever on Jeopardy!, it might come in handy to know that a lowercase “g” has an ear.
Rhonda Perko is just one of those people who, after a conversation with her, you think, “Wow. Jealous. I want to meet David Bowie…” Q. The moment someone walks into your office, they have to know that you’re a “creative.” …
Two weeks ago, retail giant Gap, Inc. almost abandoned its iconic blue-and-white box logo for, um, a newer model. One that featured Helvetica in black on a white background and a small blue gradient box in the upper right corner. …
