Are you marketing with online video yet? Paul Verna, a senior analyst with eMarketer, says instead of pushing advertisements and sales, retailers are providing consumers with video clips, video blogs, and podcasts. “According to Forrester Research, the percentage of the top 50 U.S. online retailers that offer videos on their sites skyrocketed to 68 percent in 2009 from 18 percent in 2008.” Many claim these multiple video platforms are quickly becoming a necessity in the marketplace. — Susan Young

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